The two internal elements of SWOT analysis are

SWOT stands for Strengths Weaknesses Opportunities and Threats. Strengths and weaknesses are internal factors as they depend on organization resources skills and culture. For example a strong brand name is a strength while lack of funds is a weakness. Opportunities and threats arise from external environment such as competition or economic conditions. SWOT analysis helps managers create strategies that use strengths overcome weaknesses exploit opportunities and reduce threats.