Which of the following is a method commonly used in qualitative research

Ethnography is a widely used method in qualitative research. It involves observing and interacting with people in their real environment to understand their culture practices and behavior. Unlike surveys which focus on numbers ethnography provides deep insight into human life. For example a researcher may live within a community to study traditions education or workplace culture. This method generates rich data that is useful in sociology anthropology and marketing studies. Ethnography helps researchers understand not only what people do but why they do it making it a valuable qualitative tool.